I think the rest of the world is very much moving in Apple's direction: look at what Ubuntu is doing, and any big open source project with more than a single corporate backer (i.e. not just using open source as a marketing channel) isn't using GPL.
One large side of the industry is turning to managed services. They run free/libre software, but build lock-in on higher level and avoid giving direct contact.
On the other market, the desktop free/libre software won as with Android and free/libre parts of MacOS/iOS.
However they don't do that to benefit the free/libre software in any way, but for getting software cheap or even for free.
The amount by which this flows in one direction, there isn't a win.
1 - Sun decided to inovate by spliting UNIX into user and developer SKUs, thus making the until then irrelevant GCC, interesting to many organisations not willing to pay for UNIX development SDK.
2 - AT&T tried to get control back over UNIX's destiny, and made BSD's future uncertain