I am little confused by the article because it sounds like they are describing "pulse width" which is a common parameter on analog and digital synthesizers to change the character of the square wave. A square wave with a low pulse width will sound thinner than one with a high pulse width, and layering square waves with different pulse widths gives you a pleasant phasing effect.
Based on some cursory research, however, it seems that duty cycle is different than pulse width, so now I am unsure if they are trying to use duty cycle variation to implement pulse width modulation (PWM) or if they are doing something else entirely.