It's not a big deal. Llama 4 feels like a flop because the expectations are really high based on their previous releases and the sense of momentum in the ecosystem because of DeepSeek. At the end of the day, LLama 4 didn't meet the elevated expectations, but they're fine. They'll continue to improve and iterate and maybe the next one will be more hype worthy, or maybe expectations will be readjusted as the specter of diminishing returns continues to creep in.