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This is precisely what we are striving for. Not an easy task. Our fitting process will require no measuring tape and no human intervention. From size optimization to recommending adjustments for perfect fit, we hope that the whole process is frictionless and hassle free. We will work on pricing and speed to delivery in the meantime!

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Could you please explain how it would possibly not require a measuring tape? Site is down right now, so I can't try it

We will ask you a few simple questions to optimize a size selection. From there we will send you 2 - 3 of our unique fit types to try on at home. In most cases, one of those 3 sizes will fit almost perfect. Then we will allow you to adjust +/- inches to sleeve length, bottom hem or width of shirt. More if necessary, but we have found these 3 minor adjustment points make a significant difference in finding just the right fit.

Hope you guys succeed, I'd be a customer!

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