For reading anything of length, I like to split horizontally into three balanced windows [1], put the buffer in all of them, and `M-x follow-mode'. At that point, I get a nice columnar display that makes better use of the screen real estate.

If you do this, you can make paging snappier and more predictable like so:

  (setf scroll-preserve-screen-position t)
  (setf next-screen-context-lines 0)

For many of the websites that I use, this arrangement combines nicely with eww to make a very screen-efficient browsing experience.

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[1] That is, three windows of the same size side-by-side.