Agreed, this word needs to be claimed and defended. We need a sane politics that can win and for that we need to start with a rallying cry, in a nation where the median is poor, materialistic, and amoral.

Obviously, rallying around “diversity” or “girlboss” or “degrowth” is not a durable winner. “MAGA” unfortunately might be a durable winner. “Abundance” has a fighting chance, and it’s even morally defensible.