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Most jQuery Plugins don't explain what jQuery is. Why should a RubyMotion Library be responsible for explaining what rubyMotion is? At most, Formotion they should link the word "RubyMotion" in their headmast to the RubyMotion project website.

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Because one is well known and the other one is obscure:

http://www.google.com/trends/?q=rubymotion,jquery

Ah it is googleable then. So whats the problem again?

For their target audience, ruby programmers who want to write iOS apps, RubyMotion is very well-known.

https://www.google.com/search?q=use+ruby+to+write+ios+apps

Ah definitely, done. Thanks!

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