Some YouTube executive must be really proud of that award.
You can selectively block elements from sites. I've blocked shorts from it and honestly forgot how annoying it was until these comments. Just right click, block element, preview before applying, make sure you don't butcher out unintended parts of the pages.
The sad reality is, every apps out there are chasing the attention grabbing KPI. The more time the potential user spent on the platform, the better it is for them.
The second part of the chasing is, are they targetting the younger generation, or not. Because of TikTok and other spin off, YouTube has no choice but have to chase behind and ideally overtake them.
Every single VOD app out there are trying to do the same.
That’s what I do. I only watch videos from my subscriptions feed.