Facebook has become a lot like TikTok because that's what people want from an app that has a feed. We, en masse, don't engage with a feed of just our friends' posts (FB actually has a friend's feed which gets relatively little usage). When we open a feed-based app, we want the long doomscroll. I do think your restaurant analogy is apt. I mean nutritious food is healthier for people, but a miniscule number of restaurants serve such a thing, and none do which aren't trying to fill a small niche in the market