> We believe raw data based approach will transform how we use observability data and extract value from it. Yep. We have built quuxLogging on the same premise, but with more emphasis on "raw": Instead of parsing events (wide or not), we treat it fundamentally as a very large set of (usually text) lines and optimized hard on the querying-lots-of-text part. Basically a horizontally scaled (extremely fast) regex engine with data aggregation support.
Having a decent way to get metrics from logs ad-hoc completely solves the metric cardinality explosion.