2 years ago I remodeled my house and, for the first time in my life, wanted to really nail the interior setup. It was pretty surprising to me how bad the internet was at helping me. Try searching the web for interior design resources sometime-- it's overloaded with ad-laden SEO'd schlock. And the furniture buying process is no better. This is a high dollar and high margin area of e-commerce-- I'm really surprised it hasn't been jumped on sooner. Related: http://pandodaily.com/2012/05/16/why-ron-conway-is-jazzed-on...