It’s three taps to make a website appear as a bookmark. Redirecting the user to the app store is as many taps.
Consider why more companies haven’t gone the way of PWAs – there are a lot more reasons higher than installation ux.
Consider why more companies haven’t gone the way of PWAs – there are a lot more reasons higher than installation ux.
These small ux decisions make of break a feature or pattern. For example we had QR code readers but it didn’t become a thing to have QR codes until Apple baked it into the photos app. Meanwhile QR codes in China proliferated almost a decade earlier because it was baked into the defacto standard do-everything app WeChat.