It's only available in 40 out of 195 countries in the world and they have zero plans to expand it. They must not care much about it.
There are logistical challenges that have to be solved, and both upfront and ongoing costs that have to be paid, for every new country that needs to be served, and often these are unlikely to be recouped. If they foreseeably reach 90+% of their potential customer base and revenue (or think so anyway) from those 40 countries then not expanding beyond them is a practical decision that doesn't extrapolate to not caring within those 40.