It's a good feature but it is often done so horribly it becomes not liked. Rule number one: If you use infinite scrolling instead of pages, don't remove pages. Especially on pages where content is somehow ordered (shops, lists, ..).
Sites like Facebook do this, and I have no idea why.
Want to "Create a page". Well there's a link at the bottom. But if you scroll to the bottom of the page, it's going to load more content and push the link down.
I just tried it, and the page reloaded 15 times before I gave up... never did get to the link.
This is clearly unintuitive, but at least it exists.