'Modern' coffee has many parallel movements and developments, and all of it certainly isn't for everyone. You see this in all kinds of areas, like for example beer, where you have development of both better quality 'basic' local lagers and experimental sour beers happening in parallel. End result everybody gets access to better beer that appeals to them, even if there is also lot of beer that not only won't appeal, but that they'll consider virtually undrinkable.