The "problem" is that oh so many sites have no context. They exist solely to host ads, the content on their pages provide no actual value and is rehashed press-release, direct copies of reporting from Reuters, 10 ten lists written by interns or AI junk.
If this works it will be good for everyone, the many issue with today's internet is the perverse incentives to get views or "engagement" so you can sell ad space. The ads are the goal, not the message.