This is arguably not very scientific but if we didn't have the media fascination around the power and influence that billionaires carry, we would like come to accept that rationally it is a mental disease no different from Plyushkin's syndrome.
You won, you can provide for you and for your whole bloodline if you so choose. You can choose your adventure, go fully epicurean or fund Humanity impacting projects. Yet they keep going and going unable to exit the carrousel.