Many people are incapable of leaving others alone. They think they are right and people who disagree are wrong and must be corrected. Both rich and poor people can be like this. Even if someone else has absolutely no impact on their lives whatsoever, if they are "wrong" they must be demonized.
Rich people have the resources to shout over poorer people and buy influence.
The richest man I know sold his business in an all-cash transaction for $114 million in 2011 when he was in his late 50s. He divided the after-tax sum in half and used one half to write checks based on weeks of service to all of his employees and kept the other half. (I was one of those employees.)
He stuck around for six months making sure the transition was smooth then he fucked off to a beach house in Key West and has spent the last decade fishing and working on vintage Corvettes.
He would look at a trans person, go "well ain't that something" and move on with his life.
He would not wage an international media campaign to demonize them.
I can hear him in my head muttering "what in the hell do they gotta do with me?" just thinking about him being asked about a cultural issue.
Some people (both rich and poor, but you only hear about the poor ones) seethe with hatred and it's sad.