My unsolicited advice is I would expect Owner-side administrators (IT people) to direct sales decisions, and they don’t care about users or working products. I have only ever met one CTO in the AEC space who even considered end user benefit. Unfortunately, this means your product quality and utility is not actually important as evidenced by the whole Bentley product line, but integration with existing products is. Nobody seems to make big money in tech for white-collar AEC unless Bentley or Autodesk buy your IP. Then they will crudely bolt it onto their garbage software and their missionaries embedded in large companies disguised as technologists and CAD managers will sell it.
My opinion is con-tech is totally broken for very complicated reasons with the private market (commercial architecture) being the only small voice of sanity since they compete on price sometimes.