I’m a full-time dev on the platform, here’s my take.

Roblox algo heavily favors games with good retention, that explains something like the first 50k concurrent users. But this game also has a lot word-of-mouth effect because the seeds for sale are the same for everyone, creating a Wordle-like effect of talking about the best thing to buy.

I meant article does not explain anymuch other than that the game is popular. It should have carried more and deeper analysis.