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Looking awesome! If it's not a secret, what's the reason for going with 1-time payment, besides subscriptions?

Maybe it would also be cool to allow 1-time download (many times, people just need to animate 1 SVG, but they don't wanna pay for full software). So let's say $10 for 1 SVG would be a great deal

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Thanks! It's not a secret: we believe this model offers more value to the customer and better fits our vision. We tried subscriptions and had moderate success, but we never felt we were connecting with our users. There is no reason for users to pay us $10, as we offer a 7-day free trial, which is more than enough to animate one SVG. Also, we reset the trial every time we introduce a more important new feature so people can try and assess the software again for free. In the last 3 months we had two trial resets.

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