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The website looks nice. You have a lot of text on the first page however. Maybe a 1 minute video explaining it would work. Show some charts with actual return/projections. Sell the dream. Are you doing DFA fund equivalents via ETFs? Maybe you can talk more about how IFA does it (the 12 step plan). Your pricing is way high as well, but that is just my opinion.

Overall, good job.

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Thanks for the input! I had been thinking about a video, but for now text is far easier to display in a half-decent fashion (design is not my strong suit haha).

What would your thoughts be on pricing? I had been thinking I could sell it on pure savings vs. 1.5% of assets that a fin advisor might charge. I'm open to suggestions.

I'm not doing anything re: DFA equivalents at the moment - I allow the user to select allowable asset classes, and then they pick a target allocation from a list. I have pre-calculated efficient frontiers for all permutations of the allowable asset classes using reverse portfolio optimization.

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