Whenever I read about "Unlimited" plans (Backblaze has it as well, for $3.96 if you get a 1 year plan) I always think of things like Joyent and their "Lifetime" hosting, or AT&T and their "Unlimited" data plans. Their business plan is usually structured around people not actually using the service, and those who do use the "Unlimited" option usually end up either (A) being rate limited, or (B) having a conversation with the hosting/data provider to encourage them to transition elsewhere.
What's exciting about this, is that Amazon doesn't care _how_ much data you send them - presumably they've priced this so it's profitable at any level you wish to use. It's a sustainable model. Services like TarSnap/Arq will likely adopt this new service (Possibly offering tiered backup/archival services?).
I have (close to) zero doubt that Amazon's Glacier Archival Storage will be available 5 years from now at (probably less than) $0.01/Gigabyte/Month. They are a (reasonably) safe archival choice. Now that light users (<300 Gigabytes) have a financial incentive to move off of CrashPlan onto Amazon - it further exacerbates the challenges that "Unlimited" backup providers will face. All their least costly/most profitable may leave (or, at the very least, the new ones may chose Amazon first)
With that said - I love Backblaze (Been a user since 2008) for working data backups, rapid-online (free) restores - and I will continue to use them, but I wouldn't plan on archiving a Terabyte of Data to them for the next 20 years.