> As one Google executive recently explained: “Organizing information is clearly a trillion-dollar opportunity, but a trillion dollars is not cool anymore. What’s cool is a quadrillion dollars.”

This uncited, anonymous quote sounds very made up. Cursory search couldn't find anything like this.

Regardless, while the article makes some good points, it is also dripping with entitlement. Google gave you incredible monetizable traffic for two+ decades. At some point you need to capture your audience and make a real connection with them so they don't need Google to interact with you. Give them a value prop.