Caring (or at least wanting in) and not understanding are perfectly compatible.
I know for a fact that a number of old googlers are still frustrated over Google Video got stomped, and Google having to buy Youtube in the end.
> Otherwise it would have bought Facebook, Instagram, WhatsApp, Snapchat, Tiktok, Twitter, early on before they became industry titans
That only works if:
1. they see it coming
2. the in-house competition effort does not remain politically unassailable
3. until the competitor is too big for google to realistically acquire it