Sorry, but I can't see what is better or other than every existing kanban-tool.
I tried it, but you have only drag & drop lists with items and labels, that is all.
I think you should specialize your board for a selected audience. Not a board for all, that kind of boards we have.
Example: Kanban with special features for game developement. More visual options, images and not only text. Currently there exists only some really overbloated tools.