The Forer/Barnum effect is why horoscopes, myers-briggs, enneagrams, fortune tellers, and similar parlor tricks work. You tell a person you’ll perform a deep assessment of their psychology, listen intently, then say a bunch of generic statements and their ego will fill in the blanks so it feels like you shared deep meaningful insights that truly understood the person.
This effect works even if you know about it. But once you know, you can catch yourself after that first wow impression.