When big money got involved, the tone shifted a lot. One phrase that really stuck with me is "exceptional talent". Everyone in EA was suddenly talking about finding, involving, hiring exceptional talent at a time where there was more than enough money going around to give some to us mediocre people as well.
In the case of EA in particular circlejerks lead to idiotic ideas even when paired with rationalist rhetoric, so they bought mansions for team building (how else are you getting exceptional talent), praised crypto (because they are funding the best and brightest) and started caring a lot about shrimp welfare (no one else does).