You're trading your attention for entertainment you don't otherwise have to pay for.
It’s pretty clear that companies can’t stop salivating over how lucrative ads are, and will continue to shove ads down our throats inside of paid products as long as we live.
Many hybrid products/services exist to lower costs by taking on some ads. The low tier Netflix plans and $200 smart TVs are examples of this.
Sports TV is just a monopolist scam though.