I don't know what's the correct word for this, and even if it will arrive somewhere.

The only thing I know is that there is a problem local businesses and website providers have. And there isn't an efficient solution yet. I've propose a solution so we can discuss it and see if it makes sense. That's where we are now.

About going international, I'm from Spain, so of course I will be the first one interested in having an international "standard". People are already giving suggestions in github!