That would be ok, because competition, except these days the moat is huge: it is very difficult for a new entrant to compete.
That would be ok, because competition, except these days the moat is huge: it is very difficult for a new entrant to compete.
Tacky things under Jobs were failed experiments. Modern Apple doesn't believe in either experiments or failed experiments.
Apple Vision Pro qualifies here.
Now Apple is a multi trillion dollar company and they can’t take as much risk.
Historically Apple refines something common that already exists and makes it cool. The last big thing they made cool was the smartphone, followed by the AirPod pros. I think AirPods really pushed headphones ahead. Do you remember how bad wireless headphones used to be?
So I guess I want that sort of Apple experience. If Apple turned ordinary hardware experiences into premium, that would be nice. AR googles are not ordinary experiences. Smartphones were.
That’s just my opinion though.
As for vision pro though and I guess even to a little extent the car exploration, it's sort of "safe" and derivative conceptually.
Steve's experiments were often seemingly directly at odds with profitability. Like, one day he may have looked at the extensive lineup with the "Pro Max" etc, and made the call to cut back down to one iPhone model. Or he would, you know, do something ridiculous like make the next Imac's screen round or something.
It's decisions like that which primarily profit driven mega corporations just can't do.
They are either turbo sensible or doing silly things like Titan/Vision.
And this has been the only design style they have been going for for 15 years at least: it's now thinner. There are almost no other considerations.