Occasionally see pizza delivery signs atop super duty trucks where I live.
I don't get it at all, and thought "well, maybe they didn't have a choice and needed it for work?" before realizing any old used truck would probably work as well(if not better).
I have to say it's a status symbol, a weird one at that. I'm more in awe of rat rods and fixed up old trucks than brand new ones, YMMV I guess.
A dumpy trailer where you sleep is fine as long as you have .. a good horse, freedom to roam, a powerful truck to tow horses, .. etc.
eg: https://www.youtube.com/watch?v=pHJFfSmnCnY prefer the sky and land to a good house in the city.