It's about the financial wisdom of:
1. Buy some BitCoin.
2. Valuate that BitCoin as an asset at well over 100% in value,
because the market lets you.
3. Issue stock against your supposed new valuation.
4. GOTO 1
Strategy (previously MicroStrategy) has been taking advantage of the fact that owning 1 BitCoin has caused the market to increase the value of their company by more than one BitCoin's worth, which they then issue stock against.It doesn't matter if BitCoin is the future, this is still going to end in tears.
It wouldn't matter what the asset is or how valuable or useful it is... if the market is bonkers enough to value something $YOU buy at 200% of what you paid, simply because $YOU bought it (it's not like the actually become any more valuable when purchased by this company, it's not like an acquisition where there could be synergy of some kind), and then you repeatedly turn that overvaluation into leverage to buy more, the scheme will eventually collapse when the market returns to even a sane 100% valuation.
The only thing relevant about BitCoin is that it's on the short list of assets that a good chunk of buyers is willing to valuate at well over 100% just because someone bought it. A number of people are getting in on this game now too and that's going to further dilute this play.