We were pretty large, big-name online merchandise retailer. Definitely put our heels to the fire on giving the frontend a design refresh.
Any and every good cause will attract a bunch of vultures, scammers and scavengers, including accessibility issues. But I'm not going to believe those who say that any company which isn't up to date on this will "get sued to oblivion". Not without examples that prove it.
With that said, I'm a strong supporter of Internet accessibility because there are no down-sides to it. It is essential to the people who need it, and at the same time it improves the experience of those who don't.
https://news.mobar.org/confronting-the-rise-in-ada-website-a...
Is there an of any company which was "sued into oblivion" there? The examples in your link of Netflix, Domino's and MIT are still alive and well.