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I think you mean the Baader-Meinhof phenomenon[1], which I always find funny, since I learned about it the day after I watched the movie.

[1]: Listed on http://en.wikipedia.org/wiki/List_of_cognitive_biases

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Yes, that's it! Oddly enough, I can never remember the name of it. I'm going to attempt to commit it to long-term memory by classifying it as a cognitive bias; hope it sticks this time...

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