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I think Elon truly believed in the subscription model, which would free him from advertiser content influence. That and being terminally addicted to the platform himself, and being an impulsive gambler. I really don't think we've gotten where we are due to any (successful) master plan

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This. He was addicted to Twitter. He saw value in it and thought he could run it better. He wanted to be “The Place” where things were talked about. Where he could control the narrative.

History has shown us, the more you try to control it, the more it slips through your fingers. The best surfers know, you ride the wave, not fight it.

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