This holds true in most other countries as well. Gore/ chopping of appendages is happily accepted and enjoyed (in movies, games etc) by all of India, whilst a simple kiss can be a taboo/ issue.
And of course, even in America, we tend to like our violence and gore more over-the-top and simulated. Most people didn't care for liveleak type content, even fewer for not so hard to find footage from ongoing wars.