"Falsifies" seems like an odd choice of words here; I went to the article expecting that the Wall Street Journal made some statement that BranchOut managed to disprove, not that BranchOut faked a quote from the Wall Street Journal.
As in: the existence of the Spaghetti Monster cannot be falsified, and thus to believe in it is an act of faith.
http://www.stephenjaygould.org/ctrl/popper_falsification.htm...