Insane that Volvo doesn't just replace the car. The cost is trivial compared to the brand damage here. The complaint is so well documented and the customer is not being a jerk at all; not sure what Volvo's logic is.
Those few million are invisible, the 150K you see right now and you know, for sure, you're saving it. Incidentally, this is how we got into this quality mess. Cutting quality seems like free money... except that it's not, it's just that nobody bothers to measure the opportunity cost.
And then one day you wake up and you're Chrysler, selling piece of shit vehicles for wayyy more than they're worth. And now your brand is worthless. But, at least you saved a few bucks ;P
If all he wants is a refund, that should do it. But if he's more interested in warning the world, hopefully he sticks to his guns and makes them give a straight up refund
- Fight Club
1. If they really have so many faulty cars on the road that's a serious hazard and any accidents where people die may end up destroying Volvo entirely because of negligence.
2. An economically reasonable answer might be refund the guy making the complaint and ofter all other owners $10k credit towards your next Volvo purchase or free 3 years of maintenance and service. Something like this might be enough to stem the bleeding while protecting the brand.