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If you're selling cars at that price tier ($150K CAD / $110K USD), you'd better be backing it with top-tier service.

When I saw the price, I thought it was a typo. Volvos aren't the cheapest cars but they're not six figure cars either.

The base price (USD) is 81K - after clicking on every single option, I managed to bump it to 105K.

Exactly my thoughts. 110k is porsche prices. I guess Volvo realized the upper-middle class car market is unsaturated.

lol i converted from CAD to USD, so the extra $5K is just the being in canada tax i guess.