Yes, this is the experience on virtually every content website that used to be tolerable or even good.

But this is because there is no viable monetization model for non-editorial written word content anymore and hasn’t been for a decade. Google killed the ecosystem they helped create.

Google also killed the display ad market by monopolizing it with Adsense and then killed Adsense revenue sharing with creators to take all the money for themselves by turning their 10 blue links into 5 blue ads at the top of the search results. Search ads is now the most profitable monopoly business of all time.

YouTube is still young, but give it time. Google will eventually kill the golden goose there as well, by trying to harvest too many eggs for themselves.

The same will happen with AI results as well. Companies will be happy to lose money on it for a decade while they fight for dominance. But eventually the call for profits will come and the AI results will require scrolling through mountains of ads to see an answer.

This is the shape of this market. Search driven content in any form is and will always be a yellow pages business. Doesn’t matter if it’s on paper or some future AGI.