> how on earth as a regular human am I supposed to make sense of it?
By wanting to, and then choosing to?
> Now I have a rollable screen, what does it even mean..
Did you.. click on the link?
There are plenty of brands with a more limited product range and simpler market positioning, as you just pointed out. If those are a good fit for you and you like them, that's great. There's a reason macbooks and chromebooks are so popular.
I honestly don't get why someone would feel compelled to publicly complain about the very existence of products that they don't want or need or understand.