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>What is not reasonable is how deceptively similar the ad looks to an actual search result.

I'm not sure if this is true as I almost never click on an actual add link rather then a search link. I'm not sure if this is subconscious (I'm simply not seeing the adds), but I think if it was deceptive I'd be clicking them all the time.

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Those of us who are in marketing, publishing, & start ups are not generally an accurate reflection of the general market. We tend to be far more aware of advertising than a typical web user.

Most searchers are unable to distinguish the difference between search ads and content. From a number of surveys we did here http://www.seobook.com/consumer-ad-awareness-search-results

"Even directly after viewing a search result with 3 ads in it, most users are uncertain of where ads may appear, what color the ads are, and if the search result even had any ads in it!"

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