One thing to keep in mind here is that the CEO didn't hide the flaws to make a profit, otherwise he wouldn't have been on board the submersible. He hid them because he believed they were wrong.
> One thing to keep in mind here is that the CEO didn't hide the flaws to make a profit
Didn't they try to hide the fact that they had to recast the entire hull because the previous one had too many structural deficiencies? I mean, they were monitoring all the tears all the time and had several test hulls crack in the R&D phase.
He probably just thought he could take the gamble, thread the needle and come out victorious, the way SpaceX almost bankrupted before going to bigger things, and his financing issues would melt away. High risk tollerance and wishful thinking.