Mostly because he hasn't actually announced it yet. The website is still in process and cnx-soft found it recently. Thus all the hubbub.

He has shared the info with people who are friends on G+. But ripping in to someone for their choice of nickname? Seriously? I've seen many worse nicknames by people in this so called startup community that seems to be more and more filled with cynicism and negativity.

Apparently if you don't use a Mac/rails/js it isn't worth looking in to.