They do care about those things. But it turns out that stock price and profits often turn on “bigger” things than productivity. Google didn’t win search because they were productive. Nor did Tesla win EVs due to it (and they won’t lose EVs due to the lack of it).

There are some spaces where productivity does matter. My uncle runs a painting company. It’s all about productivity, costs, and customer acquisition. HeAl’s not waiting on new markets or innovation to fundamentally change how he makes money (although tech has improved productivity). He’s made it for the same way for the past 30 years.