I'm fed up of the monopoly that is OpenReach here (ex BT's infrastructure division). All you can expect in the UK is 14-20 days a year of downtime, pitiful bandwidth and quite possibly the worst customer service in the history of time.
Other providers' service is patchy and they aren't much better as they don't have much competition and therefore motivation to do better.
Another competitor would go down well for the consumers, especially one operating at such a price point and with a name like Google.