There's a good, short 2012 Economist piece on how Fuji recognized its underlying strengths (chemistry company) better than Kodak, and made that part of their strategy since they recognized digital photography would not last.

https://archive.is/20250424104926/https://www.economist.com/...

They also make cell culture material for bio labs: https://fujifilmbiosciences.fujifilm.com/us