In today's post-truth alt-facts world, will this actually do anything to convince otherwise?
But this is a film/camera company so I guess I have no skin in this game anyway. Just giving a bit of scrutiny based on other experiences like this.
(I also worked for Kodak for a brief time supporting a "dark line" where they packaged photosensitive products. A kick in the ass, great fun, very disciplined, and writing code which ran machinery in a black box!)