That's a joke, right? Turning down community recognition and a million dollars to make an unclear statement about which category the prize was awarded in?
Now perhaps Hinton does deserve the award, but certainly it should not be because of the reasons you cite: money and popularity.
You refuted an argument about being honest about accepting an award on the basis that the award pays a lot of money and grants one a great deal of popularity.
If your argument didn't involve money and popularity, then why did you choose those two specific criteria as the justification for accepting this award?
I want to be clear, I am not claiming that Dr. Hinton accepted the award in a dishonest manner or that he did it for money, I am simply refuting your position that money is a valid reason to disregard honesty for accepting a prestigious award.